A Night At The Roxbury was one of the most popular movies in 1998.
Steve and Doug Butabi dreamed of opening their own club as cool as the Roxbury. The problem was, they were so uncool, they never got inside the Roxbury. [spoiler] Ultimately, Steve and Doug happen upon a hot new club opened by their friend Zadir. The building is unique in that the exterior is constructed to resemble the interior of a nightclub, and the interior resembles a street. The club theme was an idea pitched by Doug and Steve earlier in the movie. Zadir reveals he has made them part-owners of the club.
With the use of social media, how could Steve and Doug promoted their new club to have even more of a turnout for opening night?
Let's first look at Groupon. Groupon allow users to request the category, type, or even specific coupons they want which can generate insights about demand and also tailor the offerings to the individuals.
There is also Foursquare. FourSquare is a friend-finder, a social city guide and a game that challenges users to experience new things, and rewards them for doing so. Recently, Facebook implemented a new locations app. called PLACES. According to Mashable, Places, "brings location-based functionality to the most popular social network in the world." This mobile-only feature lets users share their location with friends, find out where friends are (if they’re using Places), and discover new places.
The ultimate goal is to get customers in the door. With users reviewing your venue, letting their friends know they're at your business, and spreading the good word online, the more likely you are to start to attract new customers.
If Zadir, Steve and Doug used Groupon and Foursquare to offer lower entrance fees or discounted drinks, visitors would have immediately checked-in to the location and told all their friends. This location-based strategy could have allowed for an even more popular opening night - - better than any night at The Roxbury!
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