For the first blog, I'm going to analyze how Liz (Julia Roberts) could have used social media channels to increase the amount of money she raised for the family she befriended in India. There may be some minor spoilers so save this post for later if you haven't seen the movie yet.
While Liz was travelling in India, instead of asking for birthday presents, she sent out a mass email to all her friends asking for donations to raise funds for a doctor.
If Liz wanted to effectively collect more than $18,000, she could have started a Twitter campaign to help spread the word about her friend in need. Proving the Twitter strategy does work, in July 2010, using Twitter and his blog, Toronto-based Un-Marketing blogger Scott Stratten successfully helped raised over $14,000 with a Tweetathon for 12for12k.
Not only that, if she installed the causes app on Facebook, she may have been able to generate more interest from an extended audience beyond her core group of family and friends. Going viral and uploading movies to YouTube could have better demonstrated the situation so people could see why the money was neeeded.
I'm sure she could have rasied a few thousand dollars more if she had time to implement these simple steps!
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